Maxim Postyn's Media Unit 6 Blog

Begin with finding out the sponsor's reputation and therefore the effect they would have on InTouch. I would continue with a search engine optimisation for the sponsors and InTouch. This would then be continued with using Hootsuite to plan the posts and when they would be posted. Hootsuite could then be used throughout the campaign to see how well the campaign is being received by its viewers. A gantt chart on monday.com would be used to plan the campaign and include milestones with details for personnel who are on a need to know basis. Advertising would be done on the social medias as well as local advertising in coffee shops, the libraries where the app would be present as well as the community centre. In the last paragraph I would go over the legal and ethical concerns of the campaign.

Logistics when planning a project include: Production plans Timescales Milestones Gantt Chart Review and feedback Data analysis Personnel should also be considered. The social media sales funnel- Helps you understand all of the stages that a social media campaign will go through in order to be successful. It details the stages from the creation of initial awareness through to feedback. Note that the same tools and functions of the social media channels will be used throughout, the objectives and stages are aimed at continually building audience awareness. Generate Leads- Involves setting up Facebook and LinkedIn pages. The SEO affects what is shown with your company and purposely makes the advertisements for the product/service shown more than other advertisements. Build Credibility- Build the social media profile to show the products/services your business is providing. Check if there are any competitors who's social medias look similar. Stay on top of mi...

Section B is worth 30 marks out of 60. 45 minutes should be spent on section B In Section B, I should write what online social media channels I'd use and why, ideas for creative content and how I'd be gaining feedback and evaluating responses from my audience and justify why I'd be making all these decisions. Multiple social medias should be used in the campaign, all of which link with the information. Try to relate to the target audience and try to know what they could think about the campaign. Use social media aggregation tools and explain WHY. When writing about legal and ethical guidelines, refer to the IPSO guidelines and the Data Protection Act. Aims, Purposes and Targets of Social Media Campaigns Target Audience- Consideration should be taken into what the product is, what the aims are, and who the target audience is. When first making the product, you should think if the audience is mass or niche. Subcultures Linked to the idea of niche audiences is sub...

Aim: To investigate the impact social medias has had on social interaction Ideas Generation and Collaborative Projects Slack A project development tool in which you can: Share files Have different channels Speak with colleagues Collaborate on problems together Organise conversations with public channels in which work members can join and leave as they please Have video/voice calls Secure with encryptions FOX sports use Slack so members worldwide can speak with one another ensuring the channel doesn't fall behind. For example, during the 2018 World Cup, FOX sports used slack to send clips from the filming crew in Russia to the studio in the United States ensuring that the information is sent in real time rather than hours after the events during the world cup happened. *Essentially a work version of Whatsapp Sheffield Soup A grassroots project that was produced by amateurs and distributed via social media. Individuals pay £5 to attend a scheduled event They recei...

The government is trying to bring in legislation against certain social medias despite the majority of them already having their own guidelines and regulations. There are currently no standard regulations or regulatory bodies to monitor social media. However, private businesses cannot break the Data Protection Act (by, for example, publishing clients' personal details without personal information). China block social medias like Twitter and Facebook. Instead they use social media sites such as Sina Weibo (a microblogging website similar to that of blogger or Facebook) or WeChat (similar to Messenger or Snapchat) both of which are on closed networks on which the government can censor what the citizens can see. Cambridge Analytica An employee of Facebook revealed that they sold 50 million users names and data to third party companies so they could target them with fake news. This was later revealed to be 87 million and in response, Mark Zuckerberg was told to appear in front o...

Trolling Cyber-bullying When an individual/company is persistently targeted in a negative way online, usually through social media channels. The number of social media platforms available has led to a proliferation in this, as has the fact that users enjoy a degree of anonymity when posting via social media sites. Case Study: Ariane Grande After she split with Mac Miller and he died from a drug overdose, Grande was trolled online. As a result, she was trolled online. Privacy Productivity Connection Filters and Photoshop- Demi Lovato got fat shamed on Instagram Face Tune easily allows users to easily edit their bodies and faces giving people unrealistic expectations of how they should look. Negative Body Image- Obsessing over the Instagram posts of others can lead to feelings of negative self-worth- both from the lives influencers proport to lead (they only show the good stuff) and from the images themselves, many of which have had filters added, or have been extensively phot...

The process of international integration arising from the interchange and exchange of products, ideas, politics and pop culture. Globalisation is also seen as a way that international boundaries that once existed are broken down by the advent of new technologies. Social media has contributed to this. Globalisation Advantages Advertising products Access to more capital technology Instant connectivity Niche groups Talk with likeminded people Environmentally friendly/cheaper Disadvantages Bad for mental health Miscommunication Trolls (anonymity) Cyberbullying Self- consciousness low self esteem Automations/herd instinct The Global Village The way in which the web connects people from all over the world. The term was coined by Marshall Mcluhan in 1964. Basing his theories on the rise of television, he suggested new technologies could lead to a library network where people could access all manner of information. Web Utopians People who celebrate the potential for co...