Practice 30 Marker



Begin with finding out the sponsor's reputation and therefore the effect they would have on InTouch. I would continue with a search engine optimisation for the sponsors and InTouch. This would then be continued with using Hootsuite to plan the posts and when they would be posted. Hootsuite could then be used throughout the campaign to see how well the campaign is being received by its viewers.

A gantt chart on monday.com would be used to plan the campaign and include milestones with details for personnel who are on a need to know basis.
Advertising would be done on the social medias as well as local advertising in coffee shops, the libraries where the app would be present as well as the community centre.
In the last paragraph I would go over the legal and ethical concerns of the campaign.

Comments

  1. JCoSS Media DeptNovember 29, 2019 at 4:19 AM

    Please post the PPT you made in class with your group - it would be useful if you could shares this with the other members of your group as well - thanks.
    Mr Boon

    ReplyDelete

Post a Comment

Popular posts from this blog

Project Development

Image
Aim: To investigate the impact social medias has had on social interaction Ideas Generation and Collaborative Projects Slack A project development tool in which you can: Share files Have different channels Speak with colleagues Collaborate on problems together Organise conversations with public channels in which work members can join and leave as they please Have video/voice calls Secure with encryptions FOX sports use Slack so members worldwide can speak with one another ensuring the channel doesn't fall behind. For example, during the 2018 World Cup, FOX sports used slack to send clips from the filming crew in Russia to the studio in the United States ensuring that the information is sent in real time rather than hours after the events during the world cup happened. *Essentially a work version of Whatsapp Sheffield Soup A grassroots project that was produced by amateurs and distributed via social media. Individuals pay £5 to attend a scheduled event They recei...
Read more

Negative Impacts

Trolling Cyber-bullying When an individual/company is persistently targeted in a negative way online, usually through social media channels. The number of social media platforms available has led to a proliferation in this, as has the fact that users enjoy a degree of anonymity when posting via social media sites. Case Study: Ariane Grande After she split with Mac Miller and he died from a drug overdose, Grande was trolled online. As a result, she was trolled online. Privacy Productivity Connection Filters and Photoshop- Demi Lovato got fat shamed on Instagram Face Tune easily allows users to easily edit their bodies and faces giving people unrealistic expectations of how they should look. Negative Body Image- Obsessing over the Instagram posts of others can lead to feelings of negative self-worth- both from the lives influencers proport to lead (they only show the good stuff) and from the images themselves, many of which have had filters added, or have been extensively phot...
Read more

Section B: Planning and Managing a Social Media Campaign

Image
Section B is worth 30 marks out of 60. 45 minutes should be spent on section B In Section B, I should write what online social media channels I'd use and why, ideas for creative content and how I'd be gaining feedback and evaluating responses from my audience and justify why I'd be making all these decisions. Multiple social medias should be used in the campaign, all of which link with the information. Try to relate to the target audience and try to know what they could think about the campaign. Use social media aggregation tools and explain WHY. When writing about legal and ethical guidelines, refer to the IPSO guidelines and the Data Protection Act. Aims, Purposes and Targets of Social Media Campaigns Target Audience- Consideration should be taken into what the product is, what the aims are, and who the target audience is. When first making the product, you should think if the audience is mass or niche. Subcultures Linked to the idea of niche audiences is sub...
Read more