Project Development
Aim: To investigate the impact social medias has had on social interaction
Ideas Generation and Collaborative Projects
Slack
A project development tool in which you can:
Share files
Have different channels
Speak with colleagues
Collaborate on problems together
Organise conversations with public channels in which work members can join and leave as they please
Have video/voice calls
Secure with encryptions
FOX sports use Slack so members worldwide can speak with one another ensuring the channel doesn't fall behind. For example, during the 2018 World Cup, FOX sports used slack to send clips from the filming crew in Russia to the studio in the United States ensuring that the information is sent in real time rather than hours after the events during the world cup happened.
*Essentially a work version of Whatsapp
Sheffield Soup
A grassroots project that was produced by amateurs and distributed via social media.
Individuals pay £5 to attend a scheduled event
They receive a bowl of soup to eat while they listen to a series of pitches
All funding generated from the door goes to the winning pitch so that the project can be developed
The founder, Pennie Raven, initially floated her ideas on Twitter to get the project started
Veronica Mars
After the series' cancellation in 2007, a script for a feature film was written by the producer of the film. After being declined by Warner Bros, the writers put the project on Kickstarter which raised $5 million of its $2 million goal being the highest funded Kickstarted film ever at one point raising $2 million in 11 hours.
Drone Run
Drone Run is a current Kickstarter project in which you can time a drone run like a fun game. It is currently 25% funded and is featured by the crowd funding service. In their design and tech projects.
Evaluating Project Development Tools
A number of project management tools are available that help media professionals manage projects, Email is widely used, as are basic social media sites such as Twitter, but more sophisticated sites also exist- some free, some paid for.
These include Redbooth, Projecturf, Apollo and Basecamp.
Redbooth
For $15 a month, Redbooth helps managers in businesses manage their workspace more efficiently helping them to stop micromanaging their employees but to rather look at the project as the full picture. Including:
Task management
Project Management
Reporting analytics
Business chat
Online meetings
One-click voice calling
Evaluating Project Development Tools
Apollo is a cloud-based project and contact management that helps users manage personal and professional schedule by reminding them of appointments and deadlines. It unifies the management of personal tasks, calendars, contacts and projects
Key features include:
Whiteboards
Milestones
iCal integration
Interactive timers
Interactive calendars
Cases and deals
Users can divide a task into subtasks with a priority status, due date and attachments. They can also set up task dependencies that prevent the user to start or finish a task until precursor dependency is met.
Social Media Measurement and Aggregation: Key Terms
Trending- When social media measurement tools flag the most popular hashtags and fastest moving content, especially Twitter
Social Media Aggregation-The process of collecting data of all the social media in one place e.g Facebook buying Instagram and Whatsapp
Social Media and Search Engine Optimisation (SEO)- A major internet marketing strategy that involves the process of affecting the visibility of a website in a search engine. May target different kinds of searches, including image and video, academic and news searches.
Social Media Measurement and Aggregation
Finding out how many times a website has been visited, or how many times a project has been discussed on social media, it is a vital tool for many media professionals
Sites such as BackTweets, Hootsuite and Mention are designed for this purpose, allowing project managers to collate trending data on how many times a hashtag has been used or shared
Hootsuite
Hootsuite supports social media integrations from Instagram, Facebook, LinkedIn, Google Plus and Youtube. Hootsuite ensures that everything posted onto one social media can also be published, at the same to time to all other, or select, social media profiles that the user also has for a monthly fee. Hootsuite informs users about the biggest social media trends and how they can take advantage of them to grow their social media status.
Mention
Mention is a tool used by businesses by online media monitoring. This means that when keyword selected by the user are mentioned on social media platforms, the user would receive an alert.
Mention has competitive analysis to see what can e done about the user's competitors.
The service can also manage the users brand by analysing how it is perceived by the public with certain keywords and phrases that are associated with the user's brand and by receiving alerts every time the user's brand is mentioned and agreggating it ensuring that the user doesn't have to go through pages and pages of their brand being mentioned,
Mention helps users post and schedule content relative to their brand.
Backtweet
Twitter analytics tool which allows users to search through a Twitter archive for links including shortened URLs that are sent through Twitter. Backtweets allows individuals and companies how many time a link was tweeted. From a business perspective, Backtweet allows companies to understand how users respond to their brand through the amount of times
Call of Duty WW2 Advertising Strategy
Activision targeted:
People interested in history- ensuring that details in the game would as historically accurate as possible and by releasing a documentary entitled Brothers in Arms showing all the real life locations used in the game.
Fans of previous CoD games- Activision announced the use of zombies (a popular mini game in previous Call of Duty titles) at San Diego comic con to help build hype around the new game with a market that would almost definitely buy the new title when presented with the classic feature.
18-30 Year old males- Activision targetted their main target audience by sponsoring various basketball players, wrestlers and football players including Chris Jericho, Carolina Panthers running back Christian McCaffrey and Pittsburg Steelers running back Le’Veon Bell, all of whom have a star status large enough to influence their followers whose demographic is similar to that of Call of Duty's.
The first advertisement was released 8 months ahead of the game's actual release in attempt to raise hype. Within the teaser, viewers could only see the name of the new title, the release date and a background most likely being Normandy beach. Within these 8 months, Activision purposely leaked game art, fonts and in game features to get fans of the game series to speculate about the games and to get them to talk about it.
Activision also used acor Josh Duhamel, the star of the new Transformers film that would be coming out at the same time, to help promote the film by appearing in an in-game footage that released.
Slack
A project development tool in which you can:
Share files
Have different channels
Speak with colleagues
Collaborate on problems together
Organise conversations with public channels in which work members can join and leave as they please
Have video/voice calls
Secure with encryptions
FOX sports use Slack so members worldwide can speak with one another ensuring the channel doesn't fall behind. For example, during the 2018 World Cup, FOX sports used slack to send clips from the filming crew in Russia to the studio in the United States ensuring that the information is sent in real time rather than hours after the events during the world cup happened.
*Essentially a work version of Whatsapp
Sheffield Soup
A grassroots project that was produced by amateurs and distributed via social media.
Individuals pay £5 to attend a scheduled event
They receive a bowl of soup to eat while they listen to a series of pitches
All funding generated from the door goes to the winning pitch so that the project can be developed
The founder, Pennie Raven, initially floated her ideas on Twitter to get the project started
Veronica Mars
After the series' cancellation in 2007, a script for a feature film was written by the producer of the film. After being declined by Warner Bros, the writers put the project on Kickstarter which raised $5 million of its $2 million goal being the highest funded Kickstarted film ever at one point raising $2 million in 11 hours.
Drone Run
Drone Run is a current Kickstarter project in which you can time a drone run like a fun game. It is currently 25% funded and is featured by the crowd funding service. In their design and tech projects.
Evaluating Project Development Tools
A number of project management tools are available that help media professionals manage projects, Email is widely used, as are basic social media sites such as Twitter, but more sophisticated sites also exist- some free, some paid for.
These include Redbooth, Projecturf, Apollo and Basecamp.
Redbooth
For $15 a month, Redbooth helps managers in businesses manage their workspace more efficiently helping them to stop micromanaging their employees but to rather look at the project as the full picture. Including:
Task management
Project Management
Reporting analytics
Business chat
Online meetings
One-click voice calling
Evaluating Project Development Tools
Apollo is a cloud-based project and contact management that helps users manage personal and professional schedule by reminding them of appointments and deadlines. It unifies the management of personal tasks, calendars, contacts and projects
Key features include:
Whiteboards
Milestones
iCal integration
Interactive timers
Interactive calendars
Cases and deals
Users can divide a task into subtasks with a priority status, due date and attachments. They can also set up task dependencies that prevent the user to start or finish a task until precursor dependency is met.
Social Media Measurement and Aggregation: Key Terms
Trending- When social media measurement tools flag the most popular hashtags and fastest moving content, especially Twitter
Social Media Aggregation-The process of collecting data of all the social media in one place e.g Facebook buying Instagram and Whatsapp
Social Media and Search Engine Optimisation (SEO)- A major internet marketing strategy that involves the process of affecting the visibility of a website in a search engine. May target different kinds of searches, including image and video, academic and news searches.
Social Media Measurement and Aggregation
Finding out how many times a website has been visited, or how many times a project has been discussed on social media, it is a vital tool for many media professionals
Sites such as BackTweets, Hootsuite and Mention are designed for this purpose, allowing project managers to collate trending data on how many times a hashtag has been used or shared
Hootsuite
Hootsuite supports social media integrations from Instagram, Facebook, LinkedIn, Google Plus and Youtube. Hootsuite ensures that everything posted onto one social media can also be published, at the same to time to all other, or select, social media profiles that the user also has for a monthly fee. Hootsuite informs users about the biggest social media trends and how they can take advantage of them to grow their social media status.
Mention
Mention is a tool used by businesses by online media monitoring. This means that when keyword selected by the user are mentioned on social media platforms, the user would receive an alert.
Mention has competitive analysis to see what can e done about the user's competitors.
The service can also manage the users brand by analysing how it is perceived by the public with certain keywords and phrases that are associated with the user's brand and by receiving alerts every time the user's brand is mentioned and agreggating it ensuring that the user doesn't have to go through pages and pages of their brand being mentioned,
Mention helps users post and schedule content relative to their brand.
Backtweet
Twitter analytics tool which allows users to search through a Twitter archive for links including shortened URLs that are sent through Twitter. Backtweets allows individuals and companies how many time a link was tweeted. From a business perspective, Backtweet allows companies to understand how users respond to their brand through the amount of times
Call of Duty WW2 Advertising Strategy
Activision targeted:
People interested in history- ensuring that details in the game would as historically accurate as possible and by releasing a documentary entitled Brothers in Arms showing all the real life locations used in the game.
Fans of previous CoD games- Activision announced the use of zombies (a popular mini game in previous Call of Duty titles) at San Diego comic con to help build hype around the new game with a market that would almost definitely buy the new title when presented with the classic feature.
18-30 Year old males- Activision targetted their main target audience by sponsoring various basketball players, wrestlers and football players including Chris Jericho, Carolina Panthers running back Christian McCaffrey and Pittsburg Steelers running back Le’Veon Bell, all of whom have a star status large enough to influence their followers whose demographic is similar to that of Call of Duty's.
The first advertisement was released 8 months ahead of the game's actual release in attempt to raise hype. Within the teaser, viewers could only see the name of the new title, the release date and a background most likely being Normandy beach. Within these 8 months, Activision purposely leaked game art, fonts and in game features to get fans of the game series to speculate about the games and to get them to talk about it.
Activision also used acor Josh Duhamel, the star of the new Transformers film that would be coming out at the same time, to help promote the film by appearing in an in-game footage that released.
First-class notes, Postyn.
ReplyDeleteKeep up the good work.
Mr Boon