Personal Versus Professional Purposes and Uses
On a personal levels, social media is used by individuals to document aspecrs of their day-to-day lives- so, sharing videos of their holidays etc. There is a degree to which there is a cross over between personal and professional- in which people use their social media accounts to further own their own business interests. This might be an existing celebrity, though increasingly, the lines become blurred- with celebrity vloggers, YouTubers etc. Kim Kardashian was paid $500,000 in 2015 to advertise Diclegis, a morning sickness pill.