Section B is worth 30 marks out of 60. 45 minutes should be spent on section B In Section B, I should write what online social media channels I'd use and why, ideas for creative content and how I'd be gaining feedback and evaluating responses from my audience and justify why I'd be making all these decisions. Multiple social medias should be used in the campaign, all of which link with the information. Try to relate to the target audience and try to know what they could think about the campaign. Use social media aggregation tools and explain WHY. When writing about legal and ethical guidelines, refer to the IPSO guidelines and the Data Protection Act. Aims, Purposes and Targets of Social Media Campaigns Target Audience- Consideration should be taken into what the product is, what the aims are, and who the target audience is. When first making the product, you should think if the audience is mass or niche. Subcultures Linked to the idea of niche audiences is sub...
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