Introduction to Social Media

What social medias do I use and what for?

Web 1.0
The 'web' was initially developed in 1991 by Sir Tim Berners-Lee.
It was originally an information space, wherein consumers could access information
It was fairly static, though hypertext (i.e. text that could be linked) was in development

Web 2.0
A term coined by Tim O'Reilly and Dale Dougherty in 2004.
Essentially, it is the theory that websites increasingly offered the potential for audience participation and collaboration
In 2004, David Gauntlett suggested that traditional models of media 'gatekeeping' (mediated to the 'little people' by 'media gods') were gradually being eroded, and consumers were given a voice through enhanced web technologies, becoming prosumers.

Web 3.0
The so-called 'Semantic Web'. Web 3.0 was a term first used by John Markoff in 2006.
The Semantic Web is the process of allowing machines to understand the meaning of hyperlinked information to personalise content to audiences.
Effectively, the web becomes 'intelligent'- it tracks your preferences and habits. In a commercial sense, personalised advertisements can reach you.

Web 4.0
The future.
Databases of personal information
Potential for intelligent avatar agents acting, for example, as shopping assistants for audiences





Comments

  1. JCoSS Media DeptNovember 1, 2019 at 5:48 AM

    Notes are fine. You also need a table on the different social media channels, who uses them and for what purpose.
    Mr Boon

    Please publish your other material so that I can review it.

    Mr Boon

    ReplyDelete

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